"Atlanta Marketing Triumph"

Strapt Vending - Marketing Director

July 2022 - Dec 2023

In the bustling city of Atlanta, during my tenure as Marketing Director at Strapt Vending from July 2022 to December 2023, I embarked on a dynamic journey shaping the marketing landscape for touchless and cashless technology vending products.

 

Armed with skills in Brand Development, Strategic Leadership, Brand Strategy, Strategic Partnerships, and Sponsorship Relations, my time at Strapt Vending was more than a professional chapter – it was a narrative of innovation, collaboration, and strategic prowess in the heart of Atlanta. In 2023, a pivotal achievement unfolded with the partnership acquisition of The Honey Pot Company for Mercedes Benz Stadium bathrooms, significantly enhancing the venue's amenities and elevating the overall guest experience. This strategic partnership exemplifies the mission's commitment to providing unparalleled no-charge convenience to stadium-goers, setting a new standard for excellence at Mercedes Benz Stadium.

 

The heartbeat of my tenure was the overarching marketing agenda, steering Strapt's trajectory in retail partnerships and consumer capabilities. Crafting and executing comprehensive strategies aligned with business objectives, I aimed for tangible and measurable results, contributing to the brand's ascendancy.

 

Brand strategy was my compass as I led the development and implementation, ensuring a consistent and resonant brand identity across all touchpoints. Leveraging data analytics and consumer insights, I made informed decisions to bolster brand equity and resonate with our audience.

 

In the realm of PR and Social Media, I took the helm, overseeing efforts to amplify brand awareness and engagement. Collaborating with internal and external stakeholders, I wove compelling narratives and fostered positive media relationships, adding layers to Strapt's narrative.

 

Collaboration was key in our retail partnerships, where I worked hand-in-hand with partners to enhance foot traffic and product visibility in over 30 locations. Through strategic planning and execution, I aimed to create memorable consumer experiences, leaving an indelible mark on Strapt's journey.

 

My role was a tapestry of strategic sponsorships, where I spearheaded initiatives to elevate brand visibility and expedite distribution efforts. Nurturing partnerships with high-priority clients, I orchestrated collaborations that surpassed business KPIs, fostering a seamless synergy across cross-functional teams.