RESUME
I'm a recognized founder, entrepreneur, and growth marketing leader featured in Who's Who of Atlanta, GA, bringing over 20 years of experience to the table. My dedication lies in driving innovation and strategic initiatives, aiming to contribute to an era of excellence and positive transformation through all business endeavors for humanity.
"Atlanta Parntership Triumph"
Strapt Vending - Marketing Director
July 2022 - Dec 2023
In the bustling city of Atlanta, during my tenure as Marketing Director at Strapt Vending from July 2022 to December 2023, I embarked on a dynamic journey shaping the marketing landscape for touchless and cashless technology vending products.
Armed with skills in Brand Development, Strategic Leadership, Brand Strategy, Strategic Partnerships, and Sponsorship Relations, my time at Strapt Vending was more than a professional chapter – it was a narrative of innovation, collaboration, and strategic prowess in the heart of Atlanta. In 2023, a pivotal achievement unfolded with the partnership acquisition of The Honey Pot Company for Mercedes Benz Stadium bathrooms, significantly enhancing the venue's amenities and elevating the overall guest experience. This strategic partnership exemplifies the mission's commitment to providing unparalleled no-charge convenience to stadium-goers, setting a new standard for excellence at Mercedes Benz Stadium.
The heartbeat of my tenure was the overarching marketing agenda, steering Strapt's...
"Glowing Leadership"
Averr Aglow - Sr. Marketing Manager
Aug 2021 - Aug 2022
In the heart of Duluth, Georgia, my journey with Averr Aglow Skincare unfolded as I assumed the role of Senior Growth Digital Marketing Manager/Leader. For 10 transformative months, from November 2021 to August 2022, I played an integral part in driving the implementation of the direct-to-consumer (DTC) strategy, optimizing campaigns across diverse digital marketing channels.
Responsibility weighed on my shoulders as I oversaw and managed Averr Aglow's brand/DTC sites and Amazon platforms. From optimizing user journeys to crafting full-funnel conversion and retention strategies, my focus aligned with brand objectives. Cross-functional communication with finance, customer support, and brand management was a daily rhythm.
Identifying and strategizing new marketing opportunities, I worked tirelessly to increase awareness around the brand. As a trusted liaison for...
"The Birth of Styling Innovation"
Curlkalon Hair - Founder/CEO
Nov 2014 - Dec 2019
Embarking on an extraordinary journey in the vibrant city of Atlanta, I founded Curlkalon Hair, a pioneering stress-free protective styling hair solutions company. Over the course of nine remarkable years, from November 2014 to December 2019, Curlkalon Hair became a trailblazer in the beauty industry, introducing pre-curled textured synthetic hair for stress-free protective styling, complete with flame retardant textured curls in various lengths, colors, and sizes.
As the founder and CEO, I led the charge in revolutionizing premium hair protective styling curls, offering crochet curls made from 100% synthetic hair designed to seamlessly match natural hair textures.
During the formative years from November 2014 to December 2018, I spearheaded groundbreaking initiatives, launching an...
• My Views •
I am passionate about leveraging my marketing expertise to empower others, creating impactful strategies that not only drive business success but also contribute to positive societal change and upliftment. 🌱
My Substack 📝
"Exploring Marketing, Leadership, and Impact Through my Lens."
I share a wealth of insights through articles spanning marketing mastery, leadership insights, data-driven narratives, and entrepreneurial adventures. These pieces offer a firsthand exploration of my over two decades of solid growth marketing experience, providing readers with valuable insights into the dynamic world of digital marketing and the societal impact of our endeavors.