"The Birth of Styling Innovation"

Curlkalon Hair - Founder/CEO

Nov 2014 - Dec 2019 

Embarking on an extraordinary journey in the vibrant city of Atlanta, I founded Curlkalon Hair, a pioneering stress-free protective styling hair solutions company. Over the course of nine remarkable years, from November 2014 to December 2019, Curlkalon Hair became a trailblazer in the beauty industry, introducing pre-curled textured synthetic hair for stress-free protective styling, complete with flame retardant textured curls in various lengths, colors, and sizes.

 

As the founder and CEO, I led the charge in revolutionizing premium hair protective styling curls, offering crochet curls made from 100% synthetic hair designed to seamlessly match natural hair textures.

 

During the formative years from November 2014 to December 2018, I spearheaded groundbreaking initiatives, launching an innovative world-premier synthetic hair line with 45 SKUs. My role was multifaceted, overseeing operations, product development, social media, sales and marketing, human resources, legal, and accounting. Strategic negotiations for distribution agreements and effective management of purchase orders and promotional campaigns contributed to a remarkable 200% increase in Amazon.com sales.

 

Our impact extended to social media, where a robust strategy resulted in a substantial following of 75,000 on Instagram and 45,000 on Facebook. Achieving a million blog views through ad campaigns, product promotions, customer interaction, and contests highlighted our commitment to engaging with our audience.

 

Negotiating vendor discounts was a key financial strategy, leading to a significant 25% reduction in the cost of goods sold. My marketing pitches secured features in esteemed publications and conferences, including Huffington Post, Black Hair Magazine, Rolling, Essence Magazine, and Sheen Magazine.

 

Beyond business strategies, I played a hands-on role in shaping Curlkalon Hair's identity, from logos and flyers to trade show signage and website design. The recruitment, management, and new employee orientation for a dedicated staff of 10+ were integral aspects of my leadership.

 

Armed with skills in Women-Owned Business, Business Management, Beauty Industry, Marketing, Public Speaking, and Business Development, my time at Curlkalon Hair was not just a professional journey but a personal saga of innovation, growth, and impact in the ever-evolving landscape of the beauty industry.